During the end of the 19th century, the tradition of sending greeting cards during Easter to family and friends began. This “New Trend” started off slowly, and “only a few were send in 1898, however the cards subsequently became popular worldwide.” According to Wikipedia.

As this custom started the cards was printed in black and white, as well as in color. usually with a gigantic egg on the front.

“During the first years during which Easter postcards were sent, the front side was empty. This was the space for senders to write their greetings because post offices would only allow the address and the stamp on the back side. Because of that, the artistically precious illustrations were deformed.”

“In 1905, post offices in Austria and Germany separated the back side of the cards into two halves. The right half served as before (for the address and the stamp) and the other half was the new space for the message. In 1906 this was officially allowed by the world-post-congress in Rome.”

“Circa 1910, the cards were mainly monochrome pictures which were sometimes colored with children in the context with lambs, poultry, and eggs. Young girls were a symbol for luck and hope. The Easter bunny which was a personified symbol of fruitfulness, was often portrayed with eggs. German publishers were leading in the production of Easter postcards before the First World War.”

“The number of Easter postcards declined through the Second World War. Since then, the number of cards sent has declined; especially during the past decade because of the competition with telephony and e-mail.”