The Luxury fashion retailer FarFetch is taking on the huge sustainability issues the industry faces, by launching a pre orders service that allows customers to buy from designers before they are on the shelves. The pre order initiative will launch with brands like: Oscar del la Renta, Off-White, Balenciaga and Khaite, in an effort to reduce fashion waste.

The first pre order’s clothes are already made, however the idea is (for the long term) is to offer pre-production so that brands may make only enough clothes that is desired, and by effect reduce waste.

A total of ten brands have joined Faefetch in this sustainability push, and more brands will be on board monthly as for many brands this will be their first time jumping in the pre-order arena.