On Tuesday October 25th Adidas ended it’s business partnership with Kenye West (known now as Ye) after he made several antisemitic comments that were offensive. Just hours later Foot Locker and Gap Inc announced that they are removing all Yeezy items from its stores immediately. A Foot Locker spokesperson said: “Foot Locker, Inc. does not tolerate any form of antisemitism, or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections – we will not be supporting any future Yeezy product drops,”.

Gap Inc said: “Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values”. Adidas also stated that: “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”

According to Forbes Magazine, estimates that without the Adidas deal Ye is only worth 400 million, without the Adidas partnership (worth 1.5 Billion) he lost his billionaire status. Left with only his music catalog and a 5% stake in Kim Kardashian’s shape-wear company Skims. “Talent agency CAA confirmed it had dropped Ye as a client Monday, and he was let go by Balenciaga last week.” JPMorgan Chase has also cut ties toYe, .all adding to a massive profit loss